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Matthew Gould is a graphic Artist, and has worked in printmaking, produced artist books and multimedia works. His art often has humorous aspects to it and is often a reflection of ideas about the world rather than personal memories and struggles.

Thursday, September 4, 2008

Caution, idiot.

"Caution, idiot."

This work references the use of signs in our lives. By creating a sign which indicates precautionary measures to be taken and yet tell you absolutely nothing, the sign completes it's purpose as a sign. Signs are a manmade way of subtley telling you exactly what to to without you ever knowing.

This work plays on that idea and makes full use of our willingness to obey as it holds the viewers eye to tell them nothing.

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